• Two major real estate giants from Thailand and Japan have announced a joint venture to develop the first condo project, 'XELF by Sansiri', a new brand located in the prime area of Rama 4, with a total project value of over 5.32 billion baht. This initiative aims to transform Rama 4 into a central hub for living and future investments.
  • Setting new standards in the Thai real estate sector based on confidence in the brand's quality projects - design that meets the needs of customers and investors - after-sales service
  • Continuing the strength from the first joint venture in the low-rise segment to urban condominiums, targeting the younger generation and investors seeking value.
  • Ready to move forward with long-term partnerships, looking for opportunities to develop new projects in the future.

Sansiri Public Company Limited (SIRI), a leading real estate developer in Thailand, has announced a strategic partnership with Mitsui Fudosan Asia Development (Thailand) (MFADT), a subsidiary of Mitsui Fudosan, a leader in real estate from Japan, for their first condominium project 'XELF by Sansiri', with a total project value of over 5.32 billion baht* in a prime location in the heart of the city at Rama 4 – Sukhumvit 36, connecting to key business districts (CBD) and public transportation systems including BTS and MRT. This follows their successful collaboration on two luxury and premium low-rise projects, namely Narasiri Bangna Km. 10 in the Sansiri 10East Community in Bangna and Burasiri Jatujak, resulting in a combined project value of over 11 billion baht between Sansiri and Mitsui Fudosan Asia Development (Thailand).

The ongoing announcement of this joint venture and the push into the condominium market reflects the confidence and vision of Mitsui Fudosan Asia Development (Thailand) in the Sansiri brand as a strong partner, backed by over 40 years of experience in understanding the insights of residents. This partnership aims to provide outstanding quality standards in project development, design, functionality, and after-sales service, addressing the needs of modern urban dwellers and investors looking for value and high growth potential. It combines Sansiri's expertise in quality project development with MFADT's international experience to create residences that cater to modern and sustainable lifestyles, as well as the recovering condominium market. Japanese investors are optimistic about the improving economic outlook in Thailand and are confident in expanding investments across various industries, reinforcing the long-term Thai-Japanese partnership that not only creates quality residential projects but also drives the Rama 4 area to become one of the most attractive living and investment centers in Bangkok.

This collaboration plan with Mitsui Fudosan Asia Development (Thailand) is part of Sansiri's strategy to drive the organization forward while being prepared for all situations and maintaining its leadership position in the residential real estate development business, ready to expand investment opportunities with new business partners for joint project development.

XELF by Sansiri is a new high-rise condominium brand from Sansiri located in Rama 4, adjacent to Sukhumvit 36, near BTS Thonglor and expressways, with prices starting at 3.59 million baht. Designed under the concept of “BE YOUR BEST SELF,” it caters to the younger generation who value self-identity and seek true flexible living. It features a variety of room designs, including SIMPLEX and LOFT, along with thoughtfully designed common areas for relaxation and active zones, perfectly accommodating urban lifestyles in a location that connects Sukhumvit, Thonglor, and the CBD conveniently.